6 Advanced betting markets to explore in 2024

This year, the online betting industry is continuing to evolve at a rapid pace, driven by technological advancements, regulatory changes, and a growing appetite for diverse and sophisticated betting options. Bettors are no longer content with traditional markets; they are increasingly looking for more nuanced, complex, and potentially rewarding ways to engage with sports betting and other forms of wagering. In this context, advanced betting markets are gaining popularity, offering seasoned punters and newcomers alike a massive range of new opportunities to test their insight, strategy, and luck.

One of the most intriguing developments in this space is the proliferation of offshore betting sites. These platforms often operate outside the regulatory frameworks of many countries, which can afford them the flexibility to offer a wider array of betting options and more competitive odds. While the legal and ethical considerations surrounding offshore betting sites are complex and vary significantly from one jurisdiction to another, there’s no denying that they have become a significant part of the online betting ecosystem. For bettors seeking advanced markets, these sites can be a goldmine of opportunities, providing access to betting options that might not be available through domestic bookmakers.

1. In-Play Betting

In-play or live betting is not new, but the depth and variety of markets available in this category continue to expand. Beyond predicting the outcome of a game, in-play markets allow bettors to wager on events within the game in real-time, such as the next team to score, the outcome of the next play, or even player-specific achievements. This form of betting demands quick thinking and an intimate knowledge of the sport and the teams involved, making it an exciting option for those looking to elevate their betting experience.

2. Esports Markets

Esports has surged in popularity over the last decade, and with it, the betting markets associated with competitive gaming events have also grown. In 2024, betting on esports is not just about predicting the winner of a match or tournament. Advanced markets now include wagering on specific in-game events, player performances, and even strategic choices made during gameplay. The dynamic and rapidly changing nature of esports games makes these markets particularly challenging and engaging.

This is a place where offshore betting sites are making a big impact. Betting on esports might not be available at your local bookmaker yet, as it’s still a pretty niche industry. However, offshore sites generally have hundreds of markets available on all kinds of sports from all over the world, and esports are no exception. You can bet on international competitions where the top teams battle it out for millions of dollars in prize funds, or follow smaller matches with players competing in your favorite video game title. 

3. Player Prop Bets

Proposition bets, or prop bets, have been around for a while, but the granularity and variety of these bets continue to increase. In the realm of sports betting, player prop bets are particularly interesting, allowing bettors to wager on specific aspects of a player’s performance in a game, such as the number of touchdowns a quarterback will throw (will it be more or less than the current average of 4.69 per game?), the number of three-pointers a basketball player will score, or the number of strikeouts a pitcher will achieve. These bets require a deep understanding of individual player capabilities and game conditions, offering a nuanced betting experience.

4. Exchange Betting

Betting exchanges represent a departure from traditional sportsbooks by allowing bettors to set their own odds and bet against each other rather than the house. This peer-to-peer model can offer more competitive odds and provides opportunities for “lay” bets, where you bet against a particular outcome. This added dimension of strategy, where bettors need to consider both the likelihood of an event and the behavior of other bettors, introduces a whole new level of complexity to betting.

5. Fantasy Sports and Daily Fantasy Sports (DFS)

Fantasy sports betting, particularly DFS, has transformed the betting landscape by merging the traditional elements of sports betting with the skill-based nature of fantasy sports leagues. Bettors create their own teams based on real players and score points based on those players’ performances in real games. 

The short-term nature of DFS contests, often lasting just a day or a week, allows for rapid turnover and multiple betting opportunities, with a variety of complex strategies coming into play.

Much like real sports betting, the DFS industry is booming. As of 2022, there were close to 30 million fantasy football players in the US alone, making it the country’s most popular fantasy sport.

6. Political and Entertainment Betting

Beyond the realms of sports and esports, advanced betting markets also extend to global events, including politics and entertainment. From predicting election outcomes to betting on award show winners, these markets require a different kind of expertise, blending knowledge of public opinion, cultural trends, and even geopolitical developments. The unpredictable nature of these events adds an extra layer of excitement to the betting experience.